MENU
< Back

Navigating Success and Authenticity with Chrystal L. Graves of Liquid

There are 950,000 hair salons in the U.S., bringing in $68B annually, yet the average salon owner is leaving $150,000 a year on the table. Enter Chrystal L. Graves, the founder and CEO of Liquid, the decision engine helping salon owners increase profits and thrive.

In this episode, Chrystal talks with host Kt McBratney about the driving forces behind her entrepreneurial journey. She shares her insights on maintaining alignment with her "why," balancing visualization with action, and the importance of self-determination. We dive into how Chrystal blends personal practices with professional strategies, including her approach to manifesting success as a parent and founder, and the unique ways she finds joy and play in her life.


Key Takeaways:

  • Alignment with Purpose: Chrystal emphasizes the importance of understanding the purpose behind every decision in business and aligning actions with core values. Her approach centers on a strong sense of purpose and the belief in self-determination as a key to success.
  • Visualization and Action: Chrystal reveals her practice of combining visualization with action to manifest her goals. She highlights how this practice has shaped her approach to leadership and goal-setting, while maintaining a realistic outlook on challenges and failures.
  • Navigating Advice: Chrystal shares her strategy for filtering advice in the tech startup world, emphasizing the importance of understanding the source and waiting 72 hours before making impactful decisions.
  • Finding Joy: Discover how Chrystal reconnects with her inner child through activities like art and dance, and how these practices fuel her creativity and passion.
  • The Best Parts of the Job: From the relatable tasks of managing emails and calendars to her favorite aspect of engaging with salon owners and providing impactful solutions, Chrystal offers a candid look into her day-to-day experiences.

Links & Resources Mentioned:

Quotes:

  • “Understanding what we’re doing, why we’re doing it, and who we’re doing it for will always keep that alignment.”
  • “I visualize, I write it down, I manifest it, I talk about it every day, and I talk about it as if it’s done.”